KISS FM BREAKFAST SHOW CSP: BLOG TASKS
Audience Look at the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to entertain more 15-34 year old than any other BAUER media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The target audience of KISS FM is 15-13 yrs olds and 60/40 female to male split and untitled by their love of music and cool stuff they're into right now e.g. travel, movies, and technology. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? KISS use digital media and techn...
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