RECEPTION THEORY
1) The preferred reading of a media text is what the media wants the audience to see in a positive way. 2) The oppositional reading of media text is what the media doesn't want the audience to see. 3) The trailer wants the audience to think that all kids are rebellion and they like to disobey their parents. It also wants the audience to think that teens are more likely to form a gang and that they like violence. 4) Young people reject this reading and construct an oppositional reading of the trailer because not all young kids are as bad as them, and some other kids do have a plan for their future, it's just they find happiness through friends and social media. Also all human have different aspect in their lives, therefore kids also have different perspective of the world. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Audience will more likely to give in to this advert. This is because by the look of the bu...
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