TATLER CSP CASE STUDY

 Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces the magazine my showing that Tatler is for rich people, and that they like to shop expensive clothes.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Age: 41

Gender (Female): 73%

ABC1: 83%

HHI: 261, 572 pounds

London/ SE: 70%

These demographic detail suggests that Tatler is targeted at a middle upper class women, who is interested in perhaps in fashion.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers thinks that fashion is easy to get. This is because once they see it advertised in magazines they would want to buy it. They spent 843 million pounds on fashion.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
The special editions of Tatler are travel guide, wedding guide, beauty & cosmetic surgery guide, spa guide, watches & jewellery guide, and schools guide. This suggests that Tatler's audience are not just middle aged women, it can also be targeted to any other age, and that they can be used as an advice and information. The psychographic audience group that fits Tatler is upper class or middle class, who is interested in being successful.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

We can see that there is a huge serif font on top, which connotes elegance, glamour, sophistication, and tradition/ importance. This links to posh, rich, aristocratic context and wealthy, social class of readers. This reflects to strong tradition of magazine (hundreds of years old, conservative values, which links to Royal Family). In addition, we can also see that sans serif is used for cover lines, which connotes informal stype (gossip) suggests loyal readers who knows and understand references (part of same class).

2) How do the cover lines appeal to the Tatler target audience?
The cover lines appeal to the audience because it connotes friendly and approachable.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

This Tatler front cover uses green, black and white to create a natural, upper class and stylish effect.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The central image links to the main cover line to establish focus on aristocrat. Name checks are wealthy actress + model. Costume shows elegance, designer ball gown, which connotes power, status, fashion, sophistication, parties. Lavish lifestyle. Lighting, is glowing: beauty, style emphasised with high key lighting. Facial expression: eye contact directly at reader: contacts. Pose: elegant, confident, formal, but "natural" fashion shot. Make-up: formal, glamour, professional. Props: jewels reinforces wealth, status, materialism, luxury.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Celebrities mentioned are Boris , which connotes that they are interested in the whole family.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover line suggests that rich people needs to act like how they are seen to be able to admit that they are rich.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

The image and cover lines represents how women needs Tatler's guide to be able to act like a queen, and that rich people's hobbies is shopping or fashions.

4) Are there any stereotypes being reinforced or subverted? How? Why?

Stereotypes that are reinforced is that rich people or upper class are elegant and perfect. This is shown as how the hedges are perfectly cut to shape. This is because it shows that they have the power to get what they want because they are wealthy, and people below them obey them.
Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People's that are not mentioned are lower class people.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

This suggests that they are an advice for rich people.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

An audience who might be offended are lower class people. This is because they might think that Tatler is just for upper class people, and they might think that they are not fit for Tatler, and they might feel like it's illegal for them to look at Tatler because it's already obvious that it's targetes on rich people.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Tatler uses upper class people and someone who is interested in fashion. They also have issues were the people are familiar with the issues.