1) What does BAME stand for? -Black, Asian, minority ethnic 2) Why is there a need for blood in the BAME community? -There's a need of blood for BAME community because there are only 3% of donners who donates blood for BAME community. 3) What does this advert want people to do once they've seen it (the 'call to action')? -They want them do donate blood and reflect on how much they've done for the world, and that the audience need to help change the community. 4) Why is the advert called 'Represent'? -The advert is called represent because they want to show how each individual and group can distribute in the community. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. - Producers chose famous BAME celebrities in the advert because they want to influence BAME community to he