KimJustineMedia

  1) What are the key conventions of music video? The key conventions of a music video are the style, the camera, and the editing techniques. 2) What is intertextuality? Intertextuality is when a media reinfroces another media. 3) When did music videos first become a major part of the music industry? Music video became a major part of music industry around 1980s and 1990s. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981. Music videos is an important part of the music industry in the 1980's and 1990's because audiences were able to see different types of music genre from different singers, and so that the artists can show their brand identity. 5) How are music videos distributed and watched in the digital age? Music videos are distributed and watched in the digital age by BBC and live performances.

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as Blinks. The demographics for BLACKPINK audience is mainstream, young, female adults. The  psychographics for BLACKPINK audience is someone who is interested in pop musics. 2) What audience pleasures are offered by the music video for How You Like That? The audience pleasures offered by How You Like That are diversity, personal relationships, personal identity, and surveillance. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 0:10 seconds, shows us that they are together, which makes the music video appealing because they stand out independently and they look more powerful when they are together. 0:56 seconds, shows us that they want to let the audience know that they are better than them, this is shown in the repetition of "H

1) Magazines: Tatler magazine CSP 2) Advertising assessment learner response 3) Magazines: Heat magazine CSP

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. Heat offers a unique, quality experience. Combines an aspirational yet affordable weekly fashion edit wit real, trusted voice of the heat brand. Heat offers life hacks 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat ensure that their readers are always updated with all the gossips they can talk about when making conversations. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Heat Media Pack offers fashion, lifestyle and life hack advice for heat readers. 4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  Female/ Male: 90%/ 10% AVG age: 37 Age profile: 52% aged 15/ 34 Segment: 50% ABC1 Marital status: 57% married Me

  Intro duction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine my showing that Tatler is for rich people, and that they like to shop expensive clothes. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Age: 41 Gender (Female): 73% ABC1: 83% HHI: 261, 572 pounds London/ SE: 70% These demographic detail suggests that Tatler is targeted at a middle upper class women, who is interested in perhaps in fashion. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? Tatler readers thinks that fashion is easy to get. This is because once they see it advertised in magazines they would want to buy it.

  1) Type up your WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  www: Excellent knowledge of accurate media terminology. EBI: Make sure you are answering the question and not just writing everything about CSP. 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Q2: 5 Q3: 2 Q4: 7 3)  Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.  Good knowledge and understanding of contexts and their influence on media products and processes, demonstrated by frequent effective explanations of how contexts are reflected in advertisements. Specialised terminology is mostly used appropriate and effectively. Consistently appropriate and effective reference to OMO advertisement. 4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the