BLACKPINK - HOW YOU LIKE THAT : BLOG TASKS

 Audience
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
BLACKPINK fans are known as Blinks. The demographics for BLACKPINK audience is mainstream, young, female adults. The  psychographics for BLACKPINK audience is someone who is interested in pop musics.

2) What audience pleasures are offered by the music video for How You Like That?
The audience pleasures offered by How You Like That are diversity, personal relationships, personal identity, and surveillance.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
0:10 seconds, shows us that they are together, which makes the music video appealing because they stand out independently and they look more powerful when they are together. 0:56 seconds, shows us that they want to let the audience know that they are better than them, this is shown in the repetition of "How you like that", this makes it appealing to the audience because it emphasises the title of their song. 2: 27 minutes shows us that they are with back dancers, but we can see that the back dancers are wearing the same clothes but is different from the 4 girls, this makes the them stands out.

4) How was the How You Like That music video marketed and promoted to the audience?
The music video was released with different versions of trailer in their account. They also marketed the music video with posters, solo photo, and a reality show.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?
K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across UK and USA as well as East. 

Industry
1) How were BLACKPINK formed and what records have they broken?
BLACKPINK as formed in 2016 by Korean entertainment, YG. By 2020 they have broken as one of the most successful K-pop band, and by 2021 they became the most followed girl group on Spotify and most subscribed music group.

2) What other successful artists have YG Entertainment created? You may need to Google this.
YG Entertainment has created BIGBANG, TREASURE, iKON, etc.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
The technology and internet changed the way audiences consume music videos by using phones, tablets, and YouTube.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?
BLACKPINK and K-pop show that the media and music industries are now global because they make tours throughout the world and they release versions of their songs with different language.

5) How are UK-based music videos regulated and what types of content require warnings?
UK-based music videos are regulated by getting rated by British Board of Film Classification (BBFC). They contents that needs warnings are bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour, nudity, threatening behaviour, and violence.

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