DAILY MIRROR - AUDIENCE AND INDUSTRIES

Audience


1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror's audience are:
  • Older with almost half the audience aged 65+
  • Most are in C1, C2, DE social classes
  • They are likely to be in the struggler, resigned, or mainstream psychoragphic groups
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
The Mirror stories on the CSP pages appeal to the Daily Mirror audience because they can relate to the stories.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
A reader might enjoy the Daily Mirror as they have the same interests as the stories in the Daily Mirror. They might care for the person in the newspaper as they feel like they can relate to them. They also gain knowledge about the person in the story as well as being able to understand what is happening as the Daily Mirror's target audience are not as educated as the target audience of the Times. In addition, the Target audience of the Daily Mirror are leaning a leaning left-wing, while the target audience of the Times are leaning a right-wing.

4) Why are print newspapers generally read by older audiences?
Print newspapers are generally read by older audiences as they got used to absorbing information from the newspaper and not the technology/ internet. Additionally, the generation today are more modern, therefore, older audiences would rather stay with what they know than learn something new.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
The CSP pages are constructed to appeal Daily Mirror readers by using more images than text. They also used sans serif font so that it's more friendly and approachable, they also used this to connote that they are relatable.

Industries

1) What company owns the Daily Mirror and why are they struggling? 
The Daily Mirror is owned by Reach. They are struggling due to the rise of internet which is why the Mirror's audience is much older now.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  
The Daily Mirror's editor between 2018 and 2024 is Allison Phillips. The Partygate scandal that the Daily Mirror exposed is the scandal that brought down the Prime Minister, Boris Johnson.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200, 000 a day now.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror's reaction to the decline in the print sales and the growth of the internet was creating the mirror.co.uk website and social media accounts on all the major sites. The Daily Mirror created news based contents the updates regularly, shared on social media channels, includes range of video content and encourages audience involvment.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror
  • Familiarity: They update their newspaper that the audience are familiar in, focusing on C1, C2, DE audiences.
  • Amplitude: Involves other people in solidarity to Gary Lineker
  • Surprise: Unpredictable as Lineker is part of the BBC and they have to be impartial.
  • Negativity: Bad news for football players as they are supporting Lineker
  • Unambiguity: It is unclear due to Lineker not allowed to open up his opinions.

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