DAILY MIRROR CASE STUDY

 Language

1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: the title block of the newspaper
Pug: something to catch reader's eye
Splash Head: the lead story
Slogan: sums up ethos of newspaper
Dateline: date newspaper was published
Byline: gives the name of journalist/ writer
Standfirst: introductory paragraph usually bold

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.
The main story on the CSP edition of the Daily Mirror is about Gary Lineker coming back to BBC after getting kicked out due to an issue. 

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?
The pug on the front cover of The Daily Mirror is the soap opera. It may appeal to Daily Mirror readers as it's soft news related. 

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?
The Mirror CSP front page is a tabloid newspaper as it focuses more on gossips and news that their target audience can relate to.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
The balance on the Daily Mirror front page are more on large texts and the main image is as big as the large text. There is a Standfirst present that gives the readers information about what the news is about.

Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?
The political party that Daily Mirror support is labour which leans on the left wing. "UNDER FIRE BBC" which criticises the right wing.

2) How does the Daily Mirror represent Gary Lineker in the CSP pages? Why do you think they present him in this way?
The Daily Mirror represents Gary Lineker to hope that "Lineker will return to TV for weekend sport". They represent him in this way in order to favour his side and criticise the BBC.

3) How is the BBC Chairman Richard Sharp represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Sharp on the inside page. Give detailed answers with evidence from the CSP pages.
The BBC Chairman Richard Sharp is represented in the Daily Mirror CSP pages as greedy as it is mentioned that he owns a mansion, £50m and costs £10m.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.
The conservative party is represented in the Daily Mirror as the chairman, Richard Sharp is showed as greedy specifically mentioning different costs of money, as well as Sharp's mansion that costs 10m pounds, overshowing how rich they are and that they are more higher than the labour party.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?
Different peoples like Richard Sharp is represented as guilty as his image was caught by paparazzi which means that his emotions that time is true. This subverts the stereotype we usually see in the media as peoples like Sharp is not likely to back down from their position and they try to be hard when it comes to something that the public will know. On the other hand, people like Sugar and Nadia Hussein is represented as soft news as it shows that they are more less serious and less formal than Sharp. This reinforces the stereotypes we usually see in the media as peoples like them doesn't usually focus on stuffs like wealth.

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