OMO ADVERT CSP BLOG TASKS

 1) What year was the advert produced?

-The advert was produced 1955.

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

-Women was represented as housewives. They are always shown as someone who needs to obey and follow their man, women are always shown weak without a men. Most women are shown with makeup, which connotes that they should still look beautiful and feminine, so that men still finds them attractive. 

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

-The heading of the message promote the product as bold, black, and bursting out to show its importance, and to show that they want to emphasise that omo can make things brighter and white, which connotes pure, clean, and neat.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
-The costume in the advert shows casual clothes, and what every mother would wear when doing household chores. The lighting in the advert is a high key lighting to show clearly that the mother is doing her work and how good the product is. The women's facial expression shows that she's excited and shock from the result of the product and how it can help her to clean more dirt so that she doesn't have to scrub more. The make up of the women shows that even though she's working she still needs to look good. The props that she's holding is an evidence that the product is worth it. The setting shows that she's outside and hanging clothes from the laundry where the sun is high up. This suggest that women are in charge of doing domestic work and making sure that their family looks neat in the society.

5) Why is a picture of the product added to the bottom right of the advert?
-There is a picture of the product in the bottom right to so that the audience knows what to buy when they need the product.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
-The connotations of red is authority and so that it can stand out, which links to the advert because the mother knows what she's doing and to feature the product, the connotations of white is neat and purity, which links to the advert because it makes the clothes look like it was never been worn, the connotations of blue is calmness and relaxation, which links to the advert because the women trusts the product and how it gave a positive result.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
-The anchorage text is used to reinforce and emphasize more on the product . E.g. when they used the repetition of the word bright and whiteness, which means that, that will be the result if the audience use it.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
-The representations of women in this advert is that women are calm of doing household chores.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
-The preferred reading is that a women can be happy by just doing household chores.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

-The oppositional reading in the advert is that since women are familiarized with doing household chores, they need to be happy with it because that's the only thing they think they can do.