INTRODUCTION TO OSP: INFLUENCERS BLOG TASKS

 1) What years did YouTube, Twitter and Instagram launch?

YouTube launched in 2005. Twitter launched in 2006. Instagram launched in 2010.

2) What is the definition of an influencer?
An influencer is a user on social media who has established credibility in a specific industry.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Kim Kardashian who has 221 million Instagram followers. She graduated from reality TV. Kim Kardashian is worth on estimated $1.7 billion which shows how much money influencers can make. Estimated that Kardashian can make anywhere from $500 000 to $2 million for each promoted Instagram post. Endorsed and promoted 57 brands.

4) How big is the influencer industry according to the article?
By the end of 2019, the influencer marketing industry was worth some $8bn a year. Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022.employs more than 50 million people, and is the fastest-growing sector for small businesses in the world.

5) What are the problems associated with being an influencer?
There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. There’s the pressure of always seeking to increase your follower count to drive up revenues.

6) Why is it suggested that audiences actually like being sold products by influencers?
The audiences doesn't mind "sponcon" and it's been a success noted by Taylor Lorenz. 

7) What representation of beauty is often found on Instagram or other influencer sites?
The kind of beauty often found on Instagram are young faces with poreless skin, plump high cheek bones and rootless exoticism.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
In my opinion, influencers gives a positive influence to our society and culture this days. This is because they gives audiences motivations, as well as some audiences relating to some influencers. In addition, they are able to make others feel good about themselves just by following some of the influencers routines and tutorials.

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