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Showing posts from October, 2024

VIDEO ADVERTS PRE-PRODUCTION

 1) Create TWO scripts for your two different adverts 1st advert: HOME - AFTERNOON - PREPARE Slow, over the shoulder, chill - a teen is preparing, preparing, preparing - grabbed drink, a hair tie, brush. -  And then she started playing music. Dance. Ahead of her: A camera. A good distance away, filming herself. And the teen started dancing, could almost break the house. She walked towards the camera. Gets close. Panting. Watches the video.  Holds out her hand. Reaches for the drink. Opens. Drinks... After drinking -  "Stay healthy, so you won't need a Dr" 2nd advert: HOME - AFTERNOON - EATING Stable, steady, calm - a teen is eating, eating, eating - grabbed fries, ketchup, mayo -  And then she stopped moving. Stares. Ahead of him: Dr Witt drink A good distance away, sitting in the middle of the table. And the teen stood up, walks. She walked towards the drink. Gets close. Grabbed the drink. Drinks. Puts it down. The camera focusing on the lid of the drink -...

STATEMENT OF INTENT

I will be using Dr Witt for my TV advert production of a healthy drink  as it is a mixture of different types of fruits and vitamins which promotes a healthy lifestyle and improves well-being. My slogan will be "Stay healthy so you won't need a Dr". My adverts are aimed at teenagers and young adults, who are aged between 15 and 30. My adverts will be broadcast on mainstream commercial TV channels and streaming services. I plan to meet the brief by advertising using a teen who has the same interests as the others for Blumler & Katz Uses and Gratifications. For advert one , I chose a narrative of the teen drinking Dr Witt after dancing because it lets the audience know that they should maintain their health after doing something to ensure that they are taking in a balance and healthy diet. As for my second advert narrative, I chose a character eating junk food, this is to convey to the audience how bad it can get if teenagers always eat junk food, but to equalise ...

Preliminary exercise feedback and learner response

  Create a new blogpost called ‘Preliminary exercise feedback and learner response’ and then copy in the feedback below. Complete the learner response task below the feedback.   WWW: Planning posted, and a 40-second preliminary exercise posted by the deadline – well done! You’ve got some strong editing moments such as when you cut to the close-up of the drink being taken off the fridge shelf. The establishing shot and the over-the-shoulder shots when you track the character’s movement when they are walking to the fridge and heading to the park give a good perspective of the character’s journey. Effective use of diegetic and non-diegetic sound included in your advert. Now you need to use this experience and your editing skills to deliver two excellent 40+ second adverts that meet the brief.   EBI: Think about the pack shot when your character is dancing – ensure the whole product is shown for your pack shot (part of the drink name is cut off). The audio for when th...

PAPER 1 ASSESSMENT LEARNER RESPONSE

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). www: Kim, good knowledge of advertising conventions and subject terminology for industries terminology. EBI: Revise contexts for Tatler (social + cultural. Revise magazine conventions for unseen product analysis. Revise film industry e.g Black Widow CSP 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Focus on how connotations communicate meanings is thorough and effective Mostly appropriate and effective use of subject terminology Some satisfactory analysis of the product that engages with obvious or straightforward aspects of how media language is used 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP....