STATEMENT OF INTENT

I will be using  Dr Witt for my production as it is a mixture of different types of fruits and vitamins My slogan will be "Stay healthy so you won't need a Dr" I will be advertising with different shots and angles, as well as a pack shot.

I plan to meet the brief by advertising using a teen who has the same interests as the others for personal identity and personal relationship. I chose a narrative of drinking Dr Witt before and after dancing because it lets the audience know that they should maintain their health before and after doing something to ensure that they are taking in a balance and healthy diet. As for my second narrative, I chose a character eating junk foods, this is to convey to the audience how bad it can get if they always eat junk foods, but to equalise their eating habit, they should have something to wash away that junk food, and that is Dr Witt. This will appeal to the audience through the idea of "personally relating" to something. In addition, the target audience is 15-30 year old. My advert can influence the audience because of how at the age of 15-30 years old, many will want to keep on doing their hobbies while carrying on their balanced healthy diet. I will be using the costume of the character to communicate with the audience because they'll be wearing the same type of clothes as the character. Similarly, I will be using high key lighting to give it a more lighter vibe. As for the sounds, I chose a more lively song to still give the audience the idea that they are still young and have a lot on their way, which links back to the idea that everything they have done and the stuffs they  had to suffer for all their hard works will be gone if they don't start to take care of themselves. I will be using over the shoulder shot, a steady camera, low angle, medium shot, long shot, and close up shot. I will be editing the advertisement by trimming each video in order to connect each one of them. I will then use transitions in order to not make it awkward.

Furthermore, the type of character I will be using is a teen to influence others and have a personal relationship towards the character. I will represent a successful lifestyle based on positive well being by showing the cause and effect of what they like to do. My Tv advert reinforces the idea that younger teens are more likely to just do what they want, e.g. doing sports and eating lots of fast and junk foods.

Comments

Post a Comment

Popular posts from this blog

INTRODUCTION TO TV DRAMA: BLOG TASK

  1) How does this  His Dark Materials  trailer meet the conventions of a TV drama series? His Dark Materials trailer meet the conventions of a TV drama series because it has a narrative, different types of characters, and the setting is located in different places. 2) What genre (or genres) are suggested by this  His Dark Materials  trailer? Genres suggested by His Dark Materials trailer are dramatic, mystery, and religion. 3) What kind of characters and narratives are introduced in this trailer? Characters that are introduced are protagonist antagonist, heroine. The narratives introduced is that in the beginning is normal/ usual, in the middle they tried to spy on the villains and they needed to reach their goal and claim their mission. 4) What settings appear in the trailer? Settings that appeared in the trailer are village, a house, an island, a jungle, a place that looks like a museum, road, a secret place like a lab. 5) Who do you think the target audience for  His Dark Materials
Read more

RECEPTION THEORY

1) The preferred reading of a media text is what the media wants the audience to see in a positive way. 2) The oppositional reading of media text is what the media doesn't want the audience to see. 3)  The trailer wants the audience to think that all kids are rebellion and they like to disobey their parents. It also wants the audience to think that teens are more likely to form a gang and that they like violence. 4) Young people reject this reading and construct an oppositional reading of the trailer because not all young kids are as bad as them, and some other kids do have a plan for their future, it's just they find happiness through friends and social media. Also all human have different aspect in their lives, therefore kids also have different perspective of the world.   5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Audience will more likely to give in to this advert. This is because by the look of the burg
Read more

INDUSTRIES: OWNERSHIP AND CONTROL

  1) Why did Facebook buy Instagram for $1bn? Facebook bought Instagram for $1bn because they found out that the majority of  people use Instagram rather than Facebook, so they bought it, and they found out that the users of Instagram isn't just a photo sharing app, but it's become a competitive social network.  2) What are the benefits for media companies of vertical integration? Vertical integration is when a one conglomerate owns a different business that have the same chain of production and distribution. 3) What are the benefits for media companies of horizontal integration? The benefits for media companies of horizontal integration is that they let the company that they bought do what they used to do even though they are getting more famous than the company who bought them, because all the money that the company they bought will still be on their hands. 4) What is a subsidiary? Subsidiary is when the company is being controlled by a bigger company, which means they are kn
Read more