RADIO FINAL INDEX

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DAILY MIRROR CASE STUDY

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: the title block of the newspaper Pug: something to catch reader's eye Splash Head:  the lead story Slogan: sums up ethos of newspaper Dateline: date newspaper was published Byline: gives the name of journalist/ writer Standfirst: introductory paragraph usually bold 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. The main story on the CSP edition of the Daily Mirror is about Gary Lineker coming back to BBC after getting kicked out due to an issue.  3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? The pug on the front cover of The Daily Mirror is the soap opera. It may appeal to Daily Mirror readers as it's soft news related.  4) Why is the choice o...
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BLOG TASKS: THE TIMES - LANGUAGE AND REPRESENTATION

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? The main story on the front cover of the Times CSP edition is about how the BBC talks about Lineker badly and the idea that he was kicked out of the BBC due to him being biased about his post. The front cover appeals to the Times reader as it also involves politics and business about the BBC workers and their British heritage and tradition. Also, because of the target audience of the Times where there's more old generation they're more used to broadsheet newspapers. 2) How is the presentation of this story different to how the Daily Mirror presents it? Their language is more complex and have informations about politics and business, focusing on the right-wing. While the Daily Mirror focus more on the idea of gossip and have more images, they're leaning on the left-wing. 3) How is the Times front page designed to reflect broadsheet newspaper convent...
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KISS FM BREAKFAST SHOW CSP: BLOG TASKS

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to entertain more 15-34 year old than any other BAUER media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience of KISS FM is 15-13 yrs olds and 60/40 female to male split and untitled by their love of music and cool stuff they're into right now e.g. travel, movies, and technology. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  KISS use digital media and techn...
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