TELEVISION: FINAL INDEX

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DAILY MIRROR CASE STUDY

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: the title block of the newspaper Pug: something to catch reader's eye Splash Head:  the lead story Slogan: sums up ethos of newspaper Dateline: date newspaper was published Byline: gives the name of journalist/ writer Standfirst: introductory paragraph usually bold 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. The main story on the CSP edition of the Daily Mirror is about Gary Lineker coming back to BBC after getting kicked out due to an issue.  3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? The pug on the front cover of The Daily Mirror is the soap opera. It may appeal to Daily Mirror readers as it's soft news related.  4) Why is the choice o...
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RECEPTION THEORY

1) The preferred reading of a media text is what the media wants the audience to see in a positive way. 2) The oppositional reading of media text is what the media doesn't want the audience to see. 3)  The trailer wants the audience to think that all kids are rebellion and they like to disobey their parents. It also wants the audience to think that teens are more likely to form a gang and that they like violence. 4) Young people reject this reading and construct an oppositional reading of the trailer because not all young kids are as bad as them, and some other kids do have a plan for their future, it's just they find happiness through friends and social media. Also all human have different aspect in their lives, therefore kids also have different perspective of the world.   5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Audience will more likely to give in to this advert. This is because by the look of the bu...
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DAILY MIRROR - AUDIENCE AND INDUSTRIES

Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror's audience are: Older with almost half the audience aged 65+ Most are in C1, C2, DE social classes They are likely to be in the struggler, resigned, or mainstream psychoragphic groups 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The Mirror stories on the CSP pages appeal to the Daily Mirror audience because they can relate to the stories. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. A reader might enjoy the Daily Mirror as they have the same interests as the stories in the Daily Mirror. They might care for the person in the newspaper as they feel like they can relate to them. They also gain knowledge about the person in the story as well as being able to understand what is happening as the Daily Mirror's target audience are not as educated as the target audie...
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