RECEPTION THEORY
1) The preferred reading of a media text is what the media wants the audience to see in a positive way.
2) The oppositional reading of media text is what the media doesn't want the audience to see.
3) The trailer wants the audience to think that all kids are rebellion and they like to disobey their parents. It also wants the audience to think that teens are more likely to form a gang and that they like violence.
4) Young people reject this reading and construct an oppositional reading of the trailer because not all young kids are as bad as them, and some other kids do have a plan for their future, it's just they find happiness through friends and social media. Also all human have different aspect in their lives, therefore kids also have different perspective of the world.
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.
Audience will more likely to give in to this advert. This is because by the look of the burger you can already taste it, and because there is a lot going on inside of the burger, audience would feel like they want to devoured it. Some audience will also more likely to just buy it without thinking. This is because of the slogan at the top left, using 'Big mac' makes the audience feel like it is cheap, by also putting the sentence "A meal disguised as a sandwich" makes it look like buying it once will make them full. The advert wants the audience to feel like buying the burger is worth it. Some audience will think first before buying it. This is because some audience will think that they can do it even if it's not from McDonalds, so that they can save up money. Other audience will thinks it's too much. This is because some audience think that they can finish it, but ends up throwing it in the trash. Others will think it's not good for their health. This is because McDonalds use a lot of oils in their food, which isn't good for our body, they will also think that why can't they just buy the small ones, and why does McDonalds need to have too many types of burgers in their menu.
1) It is more what the PRODUCER of the media wants the CONSUMER to take as the MESSAGE of their product - it is not always positive. For example, an anti-smoking campaign would want you to think of the negatives of smoking such as death, cancer... it is more about the ACTUAL message being conveyed
ReplyDeleteFor your analysis of the Macdonalds advert, be careful that your EVIDENCE for your points comes from the advert itself rather than your knowledge of the company e.g. 'The central image is of a meaty, well packed burger which has connotations of being delicious and...'
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