ARTCTIC MONKEYS-I BET YOU LOOK GOOD ON THE DANCEFLOOR: BLOG TASK

Arctic Monkeys: Audience

 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' demographic audience are more likely white, middle class, young. Psychographic audience might include reformer and explorer.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
The audience pleasures that are offered by the music video, I Bet You Look Good On The Dancefloor are live performances.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
0:08, this scene might appeal to the audience because it shows all of them together, each playing their part. 0:22, shows a zoomed in shot of the guitar, this might make the audience feel interested because of how they can play instruments like a pro. 0:48, shows that they have raw vocals and that they're not lip syncing, this makes the audience see their talents and what they can do.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
Fans take a leading role in making Arctic Monkeys famous back in 2005 by peer 2 peer (P2P).

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
Fans are positioned to respond to the band as to have a sense of personal identity and personal relationship. Arctic Monkeys want fans to think about their music video as upbeat and fast-paced.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Arctic Monkeys first achieve success and build up their fanbase as they didn't sign up for a major label so that they can have independence, and because they don't want control. They recorded their own music video's until they were able to sold 350, 000 copies in the first week of release.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
P2p file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success because it helped them gain fans and viewers, it helped them became more popular especially because they were independent.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
The rise of Arctic Monkeys differ from how BLACKPINK was formed and became famous because Arctic Monkeys was independent, no one was controlling them, they didn't had any company, and YouTube and other social media was not yet formed at the time, and they didn't have enough budget to go to different places for their music videos. Whereas when BLACKPINK became famous YouTube was already present at that time, and they had a company who tells them what to do.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Arctic Monkeys' record label are Domino records. They sold 350, 000 copies the first week of their release. They chose an independent record label because it may undermine their creative control.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
Looking at the wider music industry, the internet has been a positive development for record companies and artists because they were able to grow through social media, and they were able to gain more fans, and they were able to become more popular through out social media.

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