KimJustineMedia

  I will be using   Dr Witt for my TV advert production of a healthy drink  as it is a mixture of different types of fruits and vitamins   which promotes a healthy lifestyle and improves well-being, which targets the target audience, which are teenagers and young adults, ages between 15-30, as they have hobbies and lifestyle that are sometimes good for them, but sometimes also bad for them.   My slogan will be "Stay healthy so you won't need a Dr". My adverts will be featured as mainstream as they are focused on subverting and reinforcing  stereotypes. I plan to meet the brief by advertising using a teen who has the same interests as the others for Blumler & Katz Uses and Gratifications.  For advert one , I chose a narrative  of the teen  drinking Dr Witt before dancing because it lets the audience know that they should maintain their health before doing something to ensure that they are taking in a balance and healthy diet, which subvert...

  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. WWW: Kim, a strong response for Q 1.4 (12-mark Q) on gender stereotypes in HDM. This indicates clear analysis and understanding of the Q. EBI: More focus on the 20-mark Q's for section B-your responses are discipline but lack of focus on the Q e.g. Q5 should consider the other CSPs we've studied so far and think how those products have not been regulated. 2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  All sounds made by or heard by the characters. An example of this is soundtrack. 3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark sc...

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford:  Demographics: Working class 8/10-40 Pre male + some female Mainly Europe 23.3% female 76.7% male Psychographics: Sports/football Politics Lifestyle Charity Success Fame Kim Kardashian: Demographics: 13-30 Working-middle Pre domminanty female Any race Psychographics: Fashion + beauty Body image Aspirational wealthy, lifestyle, luxury brands Reality TV show Family relationship 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford is a Manchester Utd and England footballer who has used social media and the internet to create a strong brand. Uses social media to pressure government to provide free school meals for students as well as helping the homeless ...

  Language: 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford: Navigation bar/ menu Logo/ Brand Identity Kim Kardashian: Menu Social media links/ integration 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Uses this to drive his campaigning work on food poverty and reading Created a strong personal brand that merges different genres - Footballer, campaigner/activist, influencer and celebrity Emphasises his working class background and how hard his mum worked as a single parent (personal relationship) 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media....

  1) What years did YouTube, Twitter and Instagram launch? YouTube launched in 2005. Twitter launched in 2006. Instagram launched in 2010. 2) What is the definition of an influencer? An influencer is a user on social media who has established credibility in a specific industry. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian who has 221 million Instagram followers. She graduated from reality TV. Kim Kardashian is worth on estimated $1.7 billion which shows how much money influencers can make. Estimated that Kardashian can make anywhere from $500 000 to $2 million for each promoted Instagram post. Endorsed and promoted 57 brands. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year.  Insider Intelligence predicted that it would grow to $15bn globally by the end...

 1) Create TWO scripts for your two different adverts 1st advert: HOME - AFTERNOON - PREPARE Slow, over the shoulder, chill - a teen is preparing, preparing, preparing - grabbed drink, a hair tie, brush. -  And then she started playing music. Dance. Ahead of her: A camera. A good distance away, filming herself. And the teen started dancing, could almost break the house. She walked towards the camera. Gets close. Panting. Watches the video.  Holds out her hand. Reaches for the drink. Opens. Drinks... After drinking -  "Stay healthy, so you won't need a Dr" 2nd advert: HOME - AFTERNOON - EATING Stable, steady, calm - a teen is eating, eating, eating - grabbed fries, ketchup, mayo -  And then she stopped moving. Stares. Ahead of him: Dr Witt drink A good distance away, sitting in the middle of the table. And the teen stood up, walks. She walked towards the drink. Gets close. Grabbed the drink. Drinks. Puts it down. The camera focusing on the lid of the drink -...

I will be using Dr Witt for my TV advert production of a healthy drink  as it is a mixture of different types of fruits and vitamins which promotes a healthy lifestyle and improves well-being. My slogan will be "Stay healthy so you won't need a Dr". My adverts are aimed at teenagers and young adults, who are aged between 15 and 30. My adverts will be broadcast on mainstream commercial TV channels and streaming services. I plan to meet the brief by advertising using a teen who has the same interests as the others for Blumler & Katz Uses and Gratifications. For advert one , I chose a narrative of the teen drinking Dr Witt after dancing because it lets the audience know that they should maintain their health after doing something to ensure that they are taking in a balance and healthy diet. As for my second advert narrative, I chose a character eating junk food, this is to convey to the audience how bad it can get if teenagers always eat junk food, but to equalise ...