GENDER REPRESENTATION IN ADVERTISING

 1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.




2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.





3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
-They all serve for men, and they obey what they say, it's more of they are a property of men. The adverts from 1950 or 1960 establishes  more on how women don't have power against men. The other advert focuses on how the men thinks she's obsessed with him because he thinks the women thinks he's a drug, but also the men's trying to say that he's a drug himself, it can connote that he can't have a women in his life without using drug, or that the women won't give in until the men hypnotized her.
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
-From the advert of 2000 they some establishes on their true colours and how they can stand for themselves, they also signify human rights. On the other hand, some adverts still hasn't changed which can be understood because not all women have the same power, some are still terrified and thinks that they can't have what they want without a men.
5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?
-It showed that as time goes by, women realize their value and that they can have more than what a men can see from them.

Comments

Post a Comment

Popular posts from this blog

INTRODUCTION TO TV DRAMA: BLOG TASK

  1) How does this  His Dark Materials  trailer meet the conventions of a TV drama series? His Dark Materials trailer meet the conventions of a TV drama series because it has a narrative, different types of characters, and the setting is located in different places. 2) What genre (or genres) are suggested by this  His Dark Materials  trailer? Genres suggested by His Dark Materials trailer are dramatic, mystery, and religion. 3) What kind of characters and narratives are introduced in this trailer? Characters that are introduced are protagonist antagonist, heroine. The narratives introduced is that in the beginning is normal/ usual, in the middle they tried to spy on the villains and they needed to reach their goal and claim their mission. 4) What settings appear in the trailer? Settings that appeared in the trailer are village, a house, an island, a jungle, a place that looks like a museum, road, a secret place like a lab. 5) Who do you think the target audience for  His Dark Materials
Read more

RECEPTION THEORY

1) The preferred reading of a media text is what the media wants the audience to see in a positive way. 2) The oppositional reading of media text is what the media doesn't want the audience to see. 3)  The trailer wants the audience to think that all kids are rebellion and they like to disobey their parents. It also wants the audience to think that teens are more likely to form a gang and that they like violence. 4) Young people reject this reading and construct an oppositional reading of the trailer because not all young kids are as bad as them, and some other kids do have a plan for their future, it's just they find happiness through friends and social media. Also all human have different aspect in their lives, therefore kids also have different perspective of the world.   5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Audience will more likely to give in to this advert. This is because by the look of the burg
Read more

INDUSTRIES: OWNERSHIP AND CONTROL

  1) Why did Facebook buy Instagram for $1bn? Facebook bought Instagram for $1bn because they found out that the majority of  people use Instagram rather than Facebook, so they bought it, and they found out that the users of Instagram isn't just a photo sharing app, but it's become a competitive social network.  2) What are the benefits for media companies of vertical integration? Vertical integration is when a one conglomerate owns a different business that have the same chain of production and distribution. 3) What are the benefits for media companies of horizontal integration? The benefits for media companies of horizontal integration is that they let the company that they bought do what they used to do even though they are getting more famous than the company who bought them, because all the money that the company they bought will still be on their hands. 4) What is a subsidiary? Subsidiary is when the company is being controlled by a bigger company, which means they are kn
Read more