GALAXY ADVERT CSP
1) What key conventions of TV advertising can you find in the Galaxy advert? -Creative concept (AI), narrative, mis-en-scene (CLAMPS), editing (slow paced), camera shots (MCU), sound, logo & slogan, interlextuality. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. -The key message of the advert is that their chocolate is smooth, elegant, and classic, yet luxurious, and that it's worth buying. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? -Audrey Hepburn is a famous actor, she represent heritage and elegance which links to galaxy because of their "Why have cotton when you can have silk?". 4) What is intertextuality? -when a media text references another media text. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, ...