I, DANIEL BLAKE: BLOG TASKS

 1) What is independent cinema and how is it different to Hollywood blockbusters?

-Independent cinema is also called 'indie'. This means that they have smaller budgets, their films are from their own vision, not from a vision of a studio boss. Independent films are often supported by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?
-I, Daniel Blake is about Daniel Blake who has an illness. He met Katie (a single mother) who has two young children, Daisy and Dylan. Katie's only chance to escape her horrible life is to accept a flat that's 300 miles away. Daniel stands up or his dignity to transform the lives of Katie and her two young children.

3) Who directed I, Daniel Blake and why is this important?
-I, Daniel Blake was directed by Ken Loach, this is important because Ken Loach prefer film that's not a Hollywood film. His goal is to educate people about different lives and struggles peoples face.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

• Oragnise free screenings and talk community, this targeted the audience because it's free, so it's more likely that more people would watch it without wasting any money.
• Film was premiered in Newcastle, this targeted the audience because they tend to spread local support, and since Daniel Blake is British, the audience will think that the Ken Loach wants to support them from the struggle and chaos of life.
• Loach appearing in BBC question, this targeted the audience because they can talk more about the behind the scenes, and more about the actual message of the film.

5) What unusual or creative marketing methods were used to get audiences talking about the film?
-Partnership with trinity mirror, the film was released using members of the public and politicians that supported the film's message, the film paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

-I, Daniel Blake estimated around £2 million, and made £11 million in the box office from a wide range of critic reviews.

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?

-I, Daniel Blake can compete with a Hollywood Blockbuster by producing a film were many audience can relate and feel the deeper message of the film.

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
-The British Board of Film Classification (BBFC) gave I, Daniel Blake the age rating of 15.

9) What aspects of the film contributed to the film's age rating?
-I, Daniel Blake was given a rating of 15 due to bad language, frightening, and intense scenes.

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph.

-In my opinion, the film was a success as Ken Loach doesn't want a mainstream film, so he did films that will educate the audience, and they estimated around 2 million pounds and made 11 million pounds in the box office, and many audience supported them freely. It was also traditionally spread out by word of mouth and posters.

Extension:

Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?

-I, Daniel Blake was successful because they worked with the Trinity Mirror who helped them make the film better. Ken Loach was nominated as best director, I, Daniel Blake was nominated as best film which helped the film get spread out globally, and the film was able to make 15 million pounds.