MEDIA ASSESSMENT LEARNER RESPONSE

 1)

Q1: 

Q2: 

Q3: Good try at clear point. Expand: she, as a celebrity emphasises power, success, talent, strong woman. Great effort at PEE paragraph now add more detail + organise thoughts e.g. you mention 'richness' (luxury?) and fire but these are two separate points. Pick out all evidence of luxury (e.g. evidence of 'fire' e.g. red, title heat.

Q4: 

Q5: You are listing evidence and not saying effect e.g. high key lighting is not just to show daytime- it is to show poverty of environment every day. Tip: don't comment on makeup if not related to advert.

Q6: Not sure all charities blame the government. Don't generation too much. But some good overall points + links to water aid advert.

2)

Q1: 1

Q2: 1

Q3: 5

Q4: 2

Q5: 2

Q6: 4

3)

Q3: Some satisfactory analysis of the product engages with obvious or more straightforward aspects of how design and layout are used.

4)

Q5: Limited appropriate reference to the Water Aid Advert

5)

The message of the advert is trying to convey the richness and how much elegant the perfume to the audience. The seriousness and the professions of Beyonce in the advert targets the audience because they want the audience to feel like richness and luxurious while using the perfume. We can tell this from the use of low camera angle which is used to show power and emphasises the highness/ position of Beyonce as  a celebrity, and shows how successful she is for her talents and braveness. The use of red shows that the light is focused on Beyonce, the use of low angle shows that she's dominant and glowing and the show of black emphasises on how mysterious the audience will going to be if they use the perfume. Using silk shows the opulence of how prosperous the perfume by Beyonce.



Comments

  1. Well done - much better analysis paragraph using words like 'opulence' correctly. Now aim to use even more Media terminology in your responses (Glossary words)

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