KimJustineMedia

  Language: 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford: Navigation bar/ menu Logo/ Brand Identity Kim Kardashian: Menu Social media links/ integration 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Uses this to drive his campaigning work on food poverty and reading Created a strong personal brand that merges different genres - Footballer, campaigner/activist, influencer and celebrity Emphasises his working class background and how hard his mum worked as a single parent (personal relationship) 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media....

  1) What years did YouTube, Twitter and Instagram launch? YouTube launched in 2005. Twitter launched in 2006. Instagram launched in 2010. 2) What is the definition of an influencer? An influencer is a user on social media who has established credibility in a specific industry. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian who has 221 million Instagram followers. She graduated from reality TV. Kim Kardashian is worth on estimated $1.7 billion which shows how much money influencers can make. Estimated that Kardashian can make anywhere from $500 000 to $2 million for each promoted Instagram post. Endorsed and promoted 57 brands. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year.  Insider Intelligence predicted that it would grow to $15bn globally by the end...

 1) Create TWO scripts for your two different adverts 1st advert: HOME - AFTERNOON - PREPARE Slow, over the shoulder, chill - a teen is preparing, preparing, preparing - grabbed drink, a hair tie, brush. -  And then she started playing music. Dance. Ahead of her: A camera. A good distance away, filming herself. And the teen started dancing, could almost break the house. She walked towards the camera. Gets close. Panting. Watches the video.  Holds out her hand. Reaches for the drink. Opens. Drinks... After drinking -  "Stay healthy, so you won't need a Dr" 2nd advert: HOME - AFTERNOON - EATING Stable, steady, calm - a teen is eating, eating, eating - grabbed fries, ketchup, mayo -  And then she stopped moving. Stares. Ahead of him: Dr Witt drink A good distance away, sitting in the middle of the table. And the teen stood up, walks. She walked towards the drink. Gets close. Grabbed the drink. Drinks. Puts it down. The camera focusing on the lid of the drink -...

I will be using Dr Witt for my TV advert production of a healthy drink  as it is a mixture of different types of fruits and vitamins which promotes a healthy lifestyle and improves well-being. My slogan will be "Stay healthy so you won't need a Dr". My adverts are aimed at teenagers and young adults, who are aged between 15 and 30. My adverts will be broadcast on mainstream commercial TV channels and streaming services. I plan to meet the brief by advertising using a teen who has the same interests as the others for Blumler & Katz Uses and Gratifications. For advert one , I chose a narrative of the teen drinking Dr Witt after dancing because it lets the audience know that they should maintain their health after doing something to ensure that they are taking in a balance and healthy diet. As for my second advert narrative, I chose a character eating junk food, this is to convey to the audience how bad it can get if teenagers always eat junk food, but to equalise ...

  Create a new blogpost called ‘Preliminary exercise feedback and learner response’ and then copy in the feedback below. Complete the learner response task below the feedback.   WWW: Planning posted, and a 40-second preliminary exercise posted by the deadline – well done! You’ve got some strong editing moments such as when you cut to the close-up of the drink being taken off the fridge shelf. The establishing shot and the over-the-shoulder shots when you track the character’s movement when they are walking to the fridge and heading to the park give a good perspective of the character’s journey. Effective use of diegetic and non-diegetic sound included in your advert. Now you need to use this experience and your editing skills to deliver two excellent 40+ second adverts that meet the brief.   EBI: Think about the pack shot when your character is dancing – ensure the whole product is shown for your pack shot (part of the drink name is cut off). The audio for when th...

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). www: Kim, good knowledge of advertising conventions and subject terminology for industries terminology. EBI: Revise contexts for Tatler (social + cultural. Revise magazine conventions for unseen product analysis. Revise film industry e.g Black Widow CSP 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Focus on how connotations communicate meanings is thorough and effective Mostly appropriate and effective use of subject terminology Some satisfactory analysis of the product that engages with obvious or straightforward aspects of how media language is used 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP....