KimJustineMedia

I will be using Dr Witt for my TV advert production of a healthy drink  as it is a mixture of different types of fruits and vitamins which promotes a healthy lifestyle and improves well-being. My slogan will be "Stay healthy so you won't need a Dr". My adverts are aimed at teenagers and young adults, who are aged between 15 and 30. My adverts will be broadcast on mainstream commercial TV channels and streaming services. I plan to meet the brief by advertising using a teen who has the same interests as the others for Blumler & Katz Uses and Gratifications. For advert one , I chose a narrative of the teen drinking Dr Witt after dancing because it lets the audience know that they should maintain their health after doing something to ensure that they are taking in a balance and healthy diet. As for my second advert narrative, I chose a character eating junk food, this is to convey to the audience how bad it can get if teenagers always eat junk food, but to equalise

  Create a new blogpost called ‘Preliminary exercise feedback and learner response’ and then copy in the feedback below. Complete the learner response task below the feedback.   WWW: Planning posted, and a 40-second preliminary exercise posted by the deadline – well done! You’ve got some strong editing moments such as when you cut to the close-up of the drink being taken off the fridge shelf. The establishing shot and the over-the-shoulder shots when you track the character’s movement when they are walking to the fridge and heading to the park give a good perspective of the character’s journey. Effective use of diegetic and non-diegetic sound included in your advert. Now you need to use this experience and your editing skills to deliver two excellent 40+ second adverts that meet the brief.   EBI: Think about the pack shot when your character is dancing – ensure the whole product is shown for your pack shot (part of the drink name is cut off). The audio for when the slogan is st

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). www: Kim, good knowledge of advertising conventions and subject terminology for industries terminology. EBI: Revise contexts for Tatler (social + cultural. Revise magazine conventions for unseen product analysis. Revise film industry e.g Black Widow CSP 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Focus on how connotations communicate meanings is thorough and effective Mostly appropriate and effective use of subject terminology Some satisfactory analysis of the product that engages with obvious or straightforward aspects of how media language is used 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.  Character Propp's theory:

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent: 100 words explaining what you plan to make. I plan to make a 30-40 second advert about a teen who's hobby is dancing and always drinks a healthy drink to maintain fitness and achieve their goals while ensuring that they are taking care of themselves properly. The beginning of the advert will be a video of the character taking the healthy drink out of the refrigerator and then drinking it before going out to the park and then practising a dance. My character will be in a sports clothes that will match the mood of the idea that she is dancing. In addition, to match the idea of how the drink can give her energy and to make her focus. 2) Write a script for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers

  Innocent: 1) What is the  unique selling point  of the product?  The unique selling point of the product is that it shows exactly where the product came from and who makes it. It also shows how buying the drink can help other peoples, especially where the fruits came from. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . The audience I think innocent is aimed at for demographics is for audience ages 15 and higher while for psychographics is for audience who is hard working and helpful. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  I noticed that the technical construction of the advert has a narrator and shows how Mark likes innocent. I also noticed how there's a lot of pause to emphasise on how

  1) Type up any feedback from your teacher in full (you do not need to write mark/grade if you do not wish to). WWW-This is a good exam with the potential to go even higher EBI-Evidence from the extract/CSPs is crucial. Story focused on the question 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too. CLAMPS (Costume, Lightning, Actor, Make-up and hair, Props, Setting) E.g. Will's costume - makes him look like he is from our world 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.  Narrative theory: Propp – character types. Lyra and Will as heroes who the audience can  identify with and accompany on their exploration of this empty city. The audience are  clearly positioned to sympathise with Lyra and Will when they initially face the two other  children. Music and s