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PAPER 1 ASSESSMENT LEARNER RESPONSE

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). www: Kim, good knowledge of advertising conventions and subject terminology for industries terminology. EBI: Revise contexts for Tatler (social + cultural. Revise magazine conventions for unseen product analysis. Revise film industry e.g Black Widow CSP 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Focus on how connotations communicate meanings is thorough and effective Mostly appropriate and effective use of subject terminology Some satisfactory analysis of the product that engages with obvious or straightforward aspects of how media language is used 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.  Character Propp's theory:
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COURSEWORK PRELIMINARY EXERCISE

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent: 100 words explaining what you plan to make. I plan to make a 30-40 second advert about a teen who's hobby is dancing and always drinks a healthy drink to maintain fitness and achieve their goals while ensuring that they are taking care of themselves properly. The beginning of the advert will be a video of the character taking the healthy drink out of the refrigerator and then drinking it before going out to the park and then practising a dance. My character will be in a sports clothes that will match the mood of the idea that she is dancing. In addition, to match the idea of how the drink can give her energy and to make her focus. 2) Write a script for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers
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SUMMER PROJECT: COURSEWORK PLANNING

  Innocent: 1) What is the  unique selling point  of the product?  The unique selling point of the product is that it shows exactly where the product came from and who makes it. It also shows how buying the drink can help other peoples, especially where the fruits came from. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . The audience I think innocent is aimed at for demographics is for audience ages 15 and higher while for psychographics is for audience who is hard working and helpful. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  I noticed that the technical construction of the advert has a narrator and shows how Mark likes innocent. I also noticed how there's a lot of pause to emphasise on how
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END OF YEAR 1 EXAM LEARNER RESPONSE

  1) Type up any feedback from your teacher in full (you do not need to write mark/grade if you do not wish to). WWW-This is a good exam with the potential to go even higher EBI-Evidence from the extract/CSPs is crucial. Story focused on the question 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too. CLAMPS (Costume, Lightning, Actor, Make-up and hair, Props, Setting) E.g. Will's costume - makes him look like he is from our world 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.  Narrative theory: Propp – character types. Lyra and Will as heroes who the audience can  identify with and accompany on their exploration of this empty city. The audience are  clearly positioned to sympathise with Lyra and Will when they initially face the two other  children. Music and s
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RADIO FINAL INDEX

1) Radio: Launch of BBC Radio 1 CSP 2) Radio: KISS FM Breakfast show CSP
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KISS FM BREAKFAST SHOW CSP: BLOG TASKS

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to entertain more 15-34 year old than any other BAUER media brand and is extremely influential amongst this hard-to-reach demographic. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience of KISS FM is 15-13 yrs olds and 60/40 female to male split and untitled by their love of music and cool stuff they're into right now e.g. travel, movies, and technology. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  KISS use digital media and technology to reach th
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RADIO 1 LAUNCH CSP: BLOG TASKS

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC Radio Home BBC Radio Light BBC Third 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? The Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'. 3) What was pirate radio and why was it popular? Pirate Radio was a ship where Tony Blackburn worked at and played different kinds of music for how long they want on the sea because it was illegal. It was popular because teenagers were allowed to listen to it with unlimited time. 4) Why did pirate radio stop broadcasting in 1967? Pirate Radio stopped broadcasting in 1967 because the rules outlawed pirate radio stations, and they had to go. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? Tony Blackburn had worked on the private ships and was asked to design the studio
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