KimJustineMedia

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent: 100 words explaining what you plan to make. I plan to make a 30-40 second advert about a teen who's hobby is dancing and always drinks a healthy drink to maintain fitness and achieve their goals while ensuring that they are taking care of themselves properly. The beginning of the advert will be a video of the character taking the healthy drink out of the refrigerator and then drinking it before going out to the park and then practising a dance. My character will be in a sports clothes that will match the mood of the idea that she is dancing. In addition, to match the idea of how the drink can give her energy and to make her focus. 2) Write a script for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers

  Innocent: 1) What is the  unique selling point  of the product?  The unique selling point of the product is that it shows exactly where the product came from and who makes it. It also shows how buying the drink can help other peoples, especially where the fruits came from. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . The audience I think innocent is aimed at for demographics is for audience ages 15 and higher while for psychographics is for audience who is hard working and helpful. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  I noticed that the technical construction of the advert has a narrator and shows how Mark likes innocent. I also noticed how there's a lot of pause to emphasise on how