INTRODUCTION TO OSP: INFLUENCERS BLOG TASKS
1) What years did YouTube, Twitter and Instagram launch? YouTube launched in 2005. Twitter launched in 2006. Instagram launched in 2010. 2) What is the definition of an influencer? An influencer is a user on social media who has established credibility in a specific industry. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian who has 221 million Instagram followers. She graduated from reality TV. Kim Kardashian is worth on estimated $1.7 billion which shows how much money influencers can make. Estimated that Kardashian can make anywhere from $500 000 to $2 million for each promoted Instagram post. Endorsed and promoted 57 brands. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year. Insider Intelligence predicted that it would grow to $15bn globally by the end...