KimJustineMedia

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford:  Demographics: Working class 8/10-40 Pre male + some female Mainly Europe 23.3% female 76.7% male Psychographics: Sports/football Politics Lifestyle Charity Success Fame Kim Kardashian: Demographics: 13-30 Working-middle Pre domminanty female Any race Psychographics: Fashion + beauty Body image Aspirational wealthy, lifestyle, luxury brands Reality TV show Family relationship 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford is a Manchester Utd and England footballer who has used social media and the internet to create a strong brand. Uses social media to pressure government to provide free school meals for students as well as helping the homeless ...

  Language: 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford: Navigation bar/ menu Logo/ Brand Identity Kim Kardashian: Menu Social media links/ integration 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Uses this to drive his campaigning work on food poverty and reading Created a strong personal brand that merges different genres - Footballer, campaigner/activist, influencer and celebrity Emphasises his working class background and how hard his mum worked as a single parent (personal relationship) 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media....